BEATING ORDINARY

At DAREDVL, we are driven by the belief that "Beyond Ordinary" is not just a tagline, but a way of life. Our design ethos is grounded in pushing the boundaries of what is possible in the fashion and athleisure industries, and continuously raising the bar for ourselves and our customers.

The creation of our designs is a rigorous and iterative process, fueled by a relentless pursuit of excellence. Our five-step design process is founded on a foundation of technical expertise, creativity, and attention to detail.

  1. Conceptual Sketch: We begin with a conceptual sketch, which outlines the fundamental features of the product, including length, paneling, and text placement.

  2. Technical Design Sketch: We then build upon the conceptual sketch, incorporating technical elements such as added stitching, mesh replacements for breathability, and stress testing to ensure material strength.

  3. Tech Pack: With the technical design finalized, we create a comprehensive technical design package or "tech pack" that captures all the changes and specifications for the product.

  4. Prototype Creation: The tech pack serves as the blueprint for our prototypes, which are manufactured and tested by athletes to ensure they meet our exacting standards.

  5. Refinement and Finalization: Based on feedback from our athletes and thorough inspection, we may go through additional design iterations to perfect the product before finalizing the tech pack and sending it for production.

Our design process is constantly evolving, and we continuously strive to improve our products through the incorporation of new technologies and techniques. This includes 3D modeling software, advanced research methods, and incorporating customer feedback to ensure our products are of the highest quality, comfort, and performance.

At DAREDVL, we are dedicated to pushing the limits of what is possible and delivering products that exceed our customers' expectations. Whether in the gym or in the lab, we embody a spirit of determination and a relentless pursuit of excellence in all that we do. Our commitment to our design principles and relentless drive to innovate ensures that our products will always stand out and remain truly beyond ordinary.